Chief Marketing Officer Program
Deliver Enhanced Customer-Centric Marketing Strategies
In today’s competitive marketplace, the role of the chief marketing officer (CMO) has become even more complex with the rise of digital disruption artificial intelligence (AI), requiring an understanding of technology and data analytics to inform marketing strategies. The Chief Marketing Officer Program from Executive Education at Kellogg School of Management equips participants to thrive in this demanding role. Over the immersive 10- to 12-month learning journey, you will gain the necessary mindset and tools to lead augmented marketing operations that are aligned with core business goals.
Gain an in-depth understanding with a three-pronged learning approach: core modules, a choice of electives, and an on-campus event.
Dedicate approximately six to eight hours a week toward program videos, reading content, discussion boards, assignments, and an optional weekly live session.
Experience the benefits of on-demand online learning along with the community-building aspects of the live online sessions and on-campus event.
Choose two online electives and one in-person or live virtual elective that will enrich your knowledge and aid career growth.
Complete a series of activities to apply program concepts to your organization and record your reflections in a playbook.
Develop an action plan and presentation for advancing a marketing initiative within your organization.
Interact with peers and learn about current trends in marketing, insights from other industries, and leadership skills.
Engage in three days of in-person networking with peers, faculty, and industry experts.
Learn from renowned Kellogg faculty and industry leaders, with three live faculty sessions during the core modules.
Hear from industry experts to gain firsthand insights into evolving marketing trends.
Engage with the cohort success coach, an experienced professional with a background in corporate leadership and coaching.
Engage in active discussions with your peers, success coach, and program delivery managers.
The 12-month program learning journey includes a combination of self-paced modules and live sessions.
Self-paced sessions
Week 1: Introductory live session
Week 2: Peer-networking live session
Online core modules
Self-paced modules with optional weekly coach-led discussion sessions (one hour live online).
The core modules include:
3 faculty discussions
1 or 2 peer-networking sessions
1 or 2 industry-speaker sessions
Online electives
Choose two online electives (six weeks each), which will be self paced and include weekly live online office hours. There will be a monthly cohort meet-up online during the elective period.
In-person or live online elective
Choose one immersion classroom elective that’s available in one of the following formats:
On campus: 3 to 4 full days
Live online: 1 to 2 weeks (half or full days)
On-Campus Event
Take part in an optional three-day networking and recognition event that includes inter-cohort networking and in-person faculty sessions.
Learning Journey
The program’s learning journey includes core modules and electives. The core modules comprise four overarching topics that will equip you with the insights and frameworks to develop a customer-centric marketing strategy, drive growth, and lead enterprise-wide change.
Thinking Strategically
Consumer Power and the Changing Role of Marketing
Shaping the Competitive Game
Playing the Competitive Game
Developing Competitive Advantage
Elevating Brand Purpose
Innovation and Growth
Building Effective CMO and R+D Relationships
Leading Growth
Launch Strategies
The Promise of Strategic Alliances
Customer-Centric Organization
Managing Value with Customer Centricity and Advanced Analytics
Advanced Analytics and AI for Customer Centricity
Building the Modern Marketing Organization
Leading Organizational Change
Leading in the C-Suite
Values-Based Leadership
Essential Business and Financial Metrics
Resurgence: The Four Stages of Market-Focused Reinvention
AI Applications for Growth
Business Analytics: Decision Making with Data
Digital Marketing Strategies: Data, Automation, AI, and Analytics
Leading with Behavioral Science: Creating Breakthrough Customer Experiences
Product Strategy: Develop and Manage Successful Products
Strategies that Build Winning Brands
*Electives are subject to change.
Competitive Strategy
Delivering Business Growth
Finance for Executives
Leading and Sustaining a Culture of Innovation
Leading with Advanced Analytics
The Leader Within
Advanced Marketing Management
*Electives are subject to change.
Throughout this program, you will complete a series of activities to consider how you might apply knowledge and skills acquired during this program in your role or business. At the end of each module, you will use your playbook as a program journal to record your progress and reflect on how you might influence strategies within your own organization or implement proposals you have developed in the program activities.
The templates and instructions for all program activities are included in this playbook. It is divided into four parts that are mapped according to the four modules of the program. Each part of the playbook will be released as you begin the pillar:
Module 1: CMO Playbook - Part 1 Thinking Strategically
Module 6: CMO Playbook - Part 2 Innovation and Growth
Module 10: CMO Playbook - Part 3 Customer-Centric Organization
Module 14: CMO Playbook - Part 4 Leading Marketing
As a key component of this program, you will consider your reflections from your playbook and synthesize them into an action plan at the end of each program module. Each of these action plans should draw on what you have learned, the ideas that you intend to apply, and the critical priorities that you plan to address in the short and long terms.
At the end of the final program module, you will develop a capstone presentation in which you will synthesize your action plans and propose an approach to advancing a specific initiative within your organization.
To complete the capstone presentation, you will need to:
Prioritize an initiative you would like to advance within your chosen organization
Analyze potential opportunities and challenges to implementation
Explain how the goals of this initiative align with overall business goals
Summarize how you intend to move the organization toward these goals
Determine the partnerships needed to advance this initiative
Select appropriate metrics for measuring progress and success
Establish an approach to communicating progress to key stakeholders
The program culminates with a networking event giving you an opportunity to interact in person with peers, industry experts, and faculty.
As a participant in this program, you will interact with industry experts and learn about current marketing trends, industry insights, and leadership skills. These firsthand insights will guide you in the foreseeable future and through your career progression.The core modules will include guest lectures and peer networking sessions. Additionally, a success coach assigned to your cohort will help you derive the most value from the program.
Chief Marketing Officer Program Certificate
Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Kellogg Connections - 3 Days In-Person Networking
Build Connections with Your Peers
Build a lifelong global network of program participants and fellow executives.
Interact with your cohort peers
Meet professionals from other cohorts
Engage with your faculty and success coaches
Attend live faculty sessions
Participate in breakout sessions
Scholar Benefits
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:
A Certificate of Professional Achievement, including a digital certificate for your social media profile
A 15% discount on all Executive Education Chief Officer Programs
A 30% discount on Kellogg Executive Education individual programs
Membership in the global Kellogg alumni network and access to the online network
Opportunities to participate in Kellogg alumni clubs and select webinars & events
Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
A Kellogg branded email account
Membership in a private LinkedIn group for Executive Scholars
10% Executive Education individual program discount for your colleagues (cannot be combined with any other offer or discount)
*Please note that the Kellogg Job Board is not available to Executive Scholars.
About the Kellogg School of Management
Located in Evanston, Illinois, the Kellogg School of Management is one of the foremost business schools in the United States. Its executive education programs cater to senior executives, managers, and leaders seeking to enhance their skills. The faculty at Kellogg are renowned experts in their fields and provide cutting-edge insights to participants.
Core Faculty
Success coach
As part of several executive teams over her more than 25-year career, Susan Bryant has led marketing, sales, and customer experience teams for a variety of businesses from Fortune 100 to startup organizations. She has also been a consultant to several CEOs and non-profit executive directors in the past 10 years. Bryant has mentored several professionals from the entry-level stage in their careers to executives. She has been on the board of non-profits, currently serving on the board of CASA of Cook County in Chicago. In addition, in the past year, Bryant has helped develop executive education programs for renowned universities.
Who is the program for?
The Chief Marketing Officer Program is designed for:
Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth
Directors, general managers, and VPs focused on innovation and leading change in their organizations
Senior and mid-career executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
Participants are required to have:
A minimum of 12 years of work experience in a senior marketing role
A role in executing strategic marketing initiatives and making an enterprise-wide impact in the next step of their career
Fluency in written and spoken English
International exposure (preferred)
Past Participant Profiles
Manufacturing- Finance, Insurance
- Technology
- Professional Services
- Retail Trade
- Health Care and Social Assistance
- Other Services (except Public Administration)
Participant Testimonials
Application Details
One out of two participants in our senior executive programs are sponsored - wholly or partially - by their employers. Our experienced learning advisors can work with you to support you with the documentation required for reimbursement of your program fee.
Employer Sponsorship Letter
Here is an email template that you can use to approach your employer.
Flexible payment options available.
Provide your details and access the program brochure
A learning advisor will connect with you to provide additional information.
When you are ready, you can send in your application for the program.
FAQs
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services on behalf of Kellogg Executive Education
For the program refund and deferral policy, please click the link https://emeritus.org/academic-policies/#senior-executive-programs
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
Connect with a Program Advisor for a 1:1 Session
Email: kellogg_cmo@emeritus.org
Phone: +1 567 350 1225 (U.S.) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E) / +52 55965 37076 (LATAM)
Schedule a Call: Click here