Chief Marketing Officer Program

Modality: Online and In-Person/Live Virtual
Application Fee: US$300
Duration: 12 Months

Now includes Kellogg AI Speakers Series

Deliver Enhanced Customer-Centric Marketing Strategies

In today’s competitive marketplace, the role of the chief marketing officer (CMO) has become even more complex with the rise of digital disruption artificial intelligence (AI), requiring an understanding of technology and data analytics to inform marketing strategies. The Chief Marketing Officer Program from Executive Education at Kellogg School of Management equips participants to thrive in this demanding role. Over the immersive 10- to 12-month learning journey, you will gain the necessary mindset and tools to lead augmented marketing operations that are aligned with core business goals.

Learning Journey

Core Modules

Sample Online Electives*

Sample In-Person/Live Virtual Electives*

Program Playbook

Action Plan and Capstone Presentation

3 Days of In-Person Networking

Industry Interaction

Chief Marketing Officer Program Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.

Note: This program does not grant academic credit or a degree from the Kellogg School of Management. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

The Kellogg Connection - 3 Days In-Person Networking

Build Connections with Your Peers

Build a lifelong global network of program participants and fellow executives.

Live Online Interactions

Connect with global peers throughout the program and engage in discussions with a wide range of perspectives.

Networking

Meet peers from multiple cohorts at the on-campus event and share your experiences while making new connections.

Scholar Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:

A Certificate of Professional Achievement, including a digital certificate for your social media profile
A 15% discount on all Executive Education year-long Chief Officer Programs
A 30% discount on Kellogg Executive Education open-enrollment programs
Membership in the global Kellogg alumni network and access to the online network
Opportunities to participate in alumni clubs and events
Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
Access to digital copies of Kellogg magazine
A Kellogg-branded email account

About the Kellogg School of Management

Located in Evanston, Illinois, the Kellogg School of Management is one of the foremost business schools in the United States. Its executive education programs cater to senior executives, managers, and leaders seeking to enhance their skills. The faculty at Kellogg are renowned experts in their fields and provide cutting-edge insights to participants.

Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2024.

Core Faculty

Nick Caffentzis

Faculty Director | Senior Fellow and Adjunct Professor of Marketing

Gregory Carpenter

Faculty Director | Harold T. Martin Professor of Marketing | Director of the Center of Market Leadership

Rob Apatoff

Clinical Professor and Executive Director, Kellogg Executive Leadership Institute

Sanjay Khosla

Senior Fellow and Adjunct Professor of Marketing

Harry Kraemer

Clinical Professor of Management & Organizations

Joel Shapiro

Clinical Professor of Managerial Economics & Decision Sciences

James Stengel

Senior Fellow and Adjunct Professor of Marketing

Edward Zajac

James F. Bere Professor of Management & Organizations

Success coach

Susan Bryant

Success Coach

Who is the program for?

The Chief Marketing Officer Program is designed for:

Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth
Directors, general managers, and VPs focused on innovation and leading change in their organizations
Senior and mid-career executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement

Participants are required to have:

A minimum of 12 years of work experience in a senior marketing role
A role in executing strategic marketing initiatives and making an enterprise-wide impact in the next step of their career
Fluency in written and spoken English
International exposure (preferred)

Past Participant Profiles

Work Experience

Top Roles

Top Industries

Manufacturing
Finance, Insurance
Technology
Professional Services
Retail Trade
Health Care and Social Assistance
Other Services (except Public Administration)

Participant Testimonials

Once you understood the cadence and rhythm of the program, it stayed consistent throughout. I could plan and anticipate each module's time and needs, which made accommodating completion in my busy schedule far easier.

HILLARY GERARD

Director of Retail Marketing, Cargill

The program includes a broad coverage of many facets and aspects important to being a successful CMO or marketing leader.

JOE POWERS

Vice President, Marketing, SI-BONE

The content and faculty were great. Success coach Susan and the Emeritus support team members Candace and Gianna conducted the 16 weeks extremely well.

SCOTT HUNTER

Chief Commercial Officer, Neurotech Pharmaceuticals

The program content focused on the CMO as a leader and transformational figure. It helped me examine my strategic process with transformation and influence. The program allowed me to validate many of the approaches and perspectives I have taken in various projects and also introduced me to new ideas.

TRAVIS WILLIAMS

Senior Vice President of Marketing, Soaren Management